This report explains how each privacy segment views genAI and how to earn their trust before implementing consumer-facing AI solutions. This is done through 12 visualizations of online adult survey responses

Consumers’ Trust Of AI Is Low And Heavily Influenced By Their Privacy Personas

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Since the report publication process takes multiple months this blog connected what was going on in the news more recently to consumer insights we gathered in the full report. We advise marketers to focus on consumer preferences while adapting to the rapidly changing AI landscape.

Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI

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As a research associate I spend a lot of time analyzing data from Forrester’s 60+ surveys. When looking through the Consumer Benchmark Survey’s questions on genAI, I was curious how the results would change depending on the consumer’s privacy segmentation. This offered a fascinating new lens to understand consumers genAI preferences using a framework our readers were already familiar with.

This was the first report I proactively pitched and wrote for my analyst. It encouraged me to continue exploring Forrester’s data for consumer insights and taught me best practices while pitching projects to higher ups.

Data Analysis to Insights

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