This report provides examples of how companies are collecting zero-party data across three use cases:

  • Use Case No. 1: Product Recommendations

  • Use Case No. 2: Consumer Segmentation

  • Use Case No. 3: Market Research

These use cases demonstrate to marketers that implementing short and sweet experiences is the way to capture consumer’s zero-party data.

An Illustrated Guide To Collecting Zero Party Data

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I wrote this blog to promote the report, highlighting the challenge marketers face: balancing their desire to use consumer data to improve customer experience with the need to respect consumer privacy expectations. While the full report is only available to clients, the blog is public facing.

Blog to Promote Report

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After proving myself as a thought partner, my analyst gave me a lot of creative freedom while updating this guide to collecting zero-party data. I found fresh use cases, visually highlighted best practices through screenshots and wrote the copy with rigorous rounds of editing from the analyst and research director.

Here I honed my writing in the Forrester style making concise and bold calls catered to high level B2C marketers. This departure from my typical style was initially extremely challenging, but pushed me to quickly and iteratively implement feedback. This process vastly improved my business writing.

Implementing Feedback

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