Utilizing the Living Principles Sustainability Model, we analyzed Marriott International Inc. and discovered areas for innovation. Based on these insights we proposed design improvements focused on economic sustainability.
A business development plan for Hermès to open a flagship location in Scottsdale, AZ. This was the capstone project focused on financial analysis for the Business of Luxury taught by Ruggero Caterini, COO of Dolce & Gabbana.
Synthesized consumer insights based on 8 interviews and 49 survey responses resulting in 3 actionable recommendations that aligned with the companies current strategy.
Created a multimedia marketing campaign for YETI water bottles aimed at capturing Gen Z consumers through brand aligned storytelling. Developed drafts of owned, paid, and earned media based on our analysis of YETI and the desired target market.
