HANDOUT
A promotional handout intended to be passed out at COACH stores to educate their consumers on the (Re)Loved campaign.
Developed a marketing penetration strategy to draw Gen Z’s attention to COACH (Re)Loved including a multimedia promotional campaign.
COACH (RE)LOVED MARKETING PENETRATION Strategy
Utilizing the Living Principles Sustainability Model, we analyzed Marriott International Inc. and discovered areas for innovation. Based on these insights we proposed design improvements focused on economic sustainability.
Marriott Living Principles Analysis
A business development plan for Hermès to open a flagship location in Scottsdale, AZ. This was the capstone project focused on financial analysis for the Business of Luxury taught by Ruggero Caterini, COO of Dolce & Gabbana.
HERMÈS Business Development Plan
Synthesized consumer insights based on 8 interviews and 49 survey responses resulting in 3 actionable recommendations that aligned with the companies current strategy.
Spotify Consumer Behavior Report
